Endorsements

Do you use endorsements or testimonials in your marketing?  Do they meet the standards of the FTC Act and the Endorsement Guides?  Find out more by consulting FTC compliance resources.

Advertising FAQ's: A Guide for Small Business

Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.

The FTC’s Revised Endorsement Guides: What People are Asking [PDF]

Answers to questions people are asking about the FTC’s revised Endorsement Guides, including information about disclosing material connections between advertisers and endorsers.