(Penn) Corner the Market?
Humorist Harold Coffin is credited with saying that "A consumer is a shopper who is sore about something." Whether or not that’s true, savvy marketers appreciate the value of keeping their finger on the pulse of consumer protection. What questionable practices have attracted law enforcement attention? What consumer cases are people talking about? What sales tactics have your prospective customers been warned to avoid?
Now there’s a time-saving way to stay on top of the issues. Penn Corner, the FTC’s new monthly e-newsletter, will keep you up-to-date on enforcement actions, education initiatives, even testimony the FTC has given on the Hill. This month’s issue highlights key cases challenging claims for nationally-advertised products and discusses the latest on the scam-fighting front.
Subscribe to Penn Corner and get it delivered free to your in-box each month.