Not every building project starts with an ax-wielding guy in a flannel shirt yelling “tim-berrrr!” Consumers have another choice these days: plastic lumber, which is often used in decking, fences, outdoor furniture, etc. Wisconsin-based N.E.W.
When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and some bookmark-worthy notable quotes from the Court – should serve as a light bulb moment for marketers.
Usually when someone says “keep it under your hat,” they’re asking you to keep information confidential. But when the FTC staff says “keep it under your hat” – and the hat in question is made of wool – we mean the exact opposite. To us, it’s a reminder to marketers that hats containing wool must have labels that clearly disclose what the product is made of.
Familiar with Fantage? If you have kids, they probably are. It’s a MMORPG – a massively multiplayer online role-playing game – where millions of children customize avatars to play online games in a virtual world. According to the FTC, there are a few more initials this MMORPG will want to be mindful of in the future: the U.S.-EU Safe Harbor Framework.