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You might do business with members of the military community — or they could be your employees, neighbors, family and friends.  On this Veterans Day, you may be considering a donation to a charity that assists veterans, active-duty personnel, or military families.  But not all “charities” are legitimate:  Some are sham operators whose only purpose is to make money for themselves.  Others use paid fundraisers whose fees eat up most of a donation, so very little of it is shared with those in need.

Businesses have wised up that their customers are concerned about privacy. That’s why privacy promises, like any other claim you convey, have to be truthful. So when you describe how you use — and don’t use — people’s information, be sure to give them the straight story, avoiding steps that would undermine their privacy choices. That’s the nuts-and-bolts conclusion companies should draw from the FTC’s settlement with ScanScout, the first agency action addressing Flash cookies.