Kids, Food Marketing & Self-Regulation: The Latest
Following what’s going on with the Interagency Working Group on Food Marketed to Children? Then you’ll want to read the FTC’s testimony yesterday at a joint hearing held by the House Energy and Commerce Committee’s Subcommittee on Health and Subcommittee on Commerce, Manufacturing, and Trade.
Bureau of Consumer Protection Director David Vladeck was there on behalf of the FTC. The testimony explains the genesis of the Working Group, which was convened in 2009 in response to bipartisan effort led by Senator Harkin and former Senator Brownback. Congress charged Working Group members — CDC, FTC, FDA, and USDA — with developing nutrition standards for foods marketed to kids and defining the scope of marketing to which those standards would apply. In response, the Working Group has been developing recommendations to Congress for voluntary principles to guide industry self-regulation.
In April 2011 the Working Group released a preliminary proposal for public comment. Based on the comments it received — and an assessment of what’s going on with the food industry’s self-regulatory program, the Children’s Food and Beverage Advertising Initiative — the Working Group is considering possible revisions, including to the scope of children’s marketing to which the voluntary principles would apply.
Read the testimony to find out the latest.