Close-up on disclosures

The FTC just released the preliminary agenda for the May 30, 2012, workshop to consider the need for new guidance for online advertisers about making disclosures. If that’s a topic of interest to your business (and it’s tough to imagine a company not involved in those discussions), you’ll want to stay up on the latest.

What’s on the schedule for May 30th? After a kick-off presentation on usability research, the workshop will feature four panels:

9:30 – Panel 1: Universal and Cross-Platform Advertising Disclosures
When, where, and how should advertisers make required disclosures?
When and how can hyperlinks be used?
What techniques increase the likelihood that people will actually read a disclosure?

11:15 – Panel 2: Social Media Advertising Disclosures
How do you make effective disclosures on social media that restrict message length?
What about when people just click to signify approval of a product or service?

1:30 – Panel 3: Mobile Advertising Disclosures
Given the screen size constraints of mobile devices, how do you make effective disclosures?
Should companies design their sites to ensure that disclosures are clear and conspicuous when viewed on mobile devices?
Are there device-specific or platform-specific constraints the FTC should consider in future guidance?

3:00 – Panel 4: Mobile Privacy
How can you make mobile privacy disclosures that are short, effective, and accessible?
What does the research show about the effectiveness of privacy disclosures on mobile devices?
What steps can businesses take to tell people about their privacy practices in a clear and consistent way?

The free workshop is open to the public and will run from 8:30 to 5:00 at the FTC Conference Center, 601 New Jersey Avenue, N.W., in Washington, D.C. You don’t have to pre-register. Not able to come to DC that day? Watch the webcast.

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