A golden opportunity

Square cut or pear shape,
These rocks don’t lose their shape.

That’s what Lorelei Lee observed in “Diamonds are a Girl’s Best Friend.”  But when it comes to baubles and bangles, some things are subject to change — and that includes the FTC’s Jewelry Guides.  The Guides offer businesses advice on how to avoid deception when making claims about precious metal, pewter, diamond, gemstone, and pearl products.  As part of its ongoing regulatory review, the FTC has donned its loupe and is giving the Guides a careful look. Now’s the time for your input.

Any issue related to the Guides is fair game for comment, but the FTC has pointed out four particular areas of inquiry:

  • the advertising and marketing of lead-glass-filled composite stones. These are a mixture of ruby/corundum and lead-glass — sometimes called “composite rubies,” “hybrid rubies,” or “glass-filled rubies”;
  • the use of the term “cultured” to describe lab- or factory-created products that have essentially the same optical, physical, and chemical properties as natural gemstones;
  • whether there’s a need for disclosures involving freshwater pearls or treatments to pearl products; and
  • whether the Guides should include particular information about how to describe the content of alloys that contain precious metals in amounts that fall below the current minimum thresholds.

Polish up your comments and file them online by August 27, 2012.


| Comment Policy

Leave A Comment

Don't use this blog to report fraud or deceptive practices. To file a complaint with the Federal Trade Commission, please use the FTC Complaint Assistant.

PRIVACY ACT STATEMENT: It is your choice whether to submit a comment. If you do, you must create a user name, or we will not post your comment. The Federal Trade Commission Act and the Federal Information Security Management Act authorize this information collection for purposes of managing online comments. Comments and user names are part of our public records system, and user names are also part of our computer user records system. We may routinely use these records as described in our Privacy Act system notices. For more information on how we handle information that we collect, please read our privacy policy.