Calling for back-up

Everybody needs a wingman — somebody there just in case you need back-up.  When it comes to explaining the consumer protection basics of mobile apps to client and colleagues, you’ve got a wingman at the ready.

It’s called Marketing Your Mobile App: Get It Right From the Start.  It’s a to-the-point brochure from the FTC outlining fundamental truth-in-advertising and privacy principles for app developers.  The brochures focuses on time-tested tips like:

  • Tell the truth about what your app can do,
  • Disclose key information clearly and conspicuously, and
  • Honor your privacy promises.

The suggestions won’t surprise seasoned marketing professionals and we know you’ve already explained those points to your app experts.  But sometimes it helps to have your advice echoed by someone else — especially when your wingman has a .gov URL.

That’s why we encourage you to share Marketing Your Mobile App with the right people in your company.  Want to really underscore your point?  Order free copies from the FTC’s bulk order site and show them the basics in black and white (and a nice shade of cerulean blue).



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