Blog Entry February 2012
For some, a discussion of childhood and technology brings back fond memories of Easy Bake Ovens and Rock ‘Em Sock ‘Em Robots. But like their parents, these kids today (Didn’t we swear we’d never use the phrase "these kids today"?) are embracing the opportunities presented by smartphones, tablets, and the burgeoning app market. But what about the privacy considerations when children and teens use apps?
When the FTC conducts an investigation to see if a company has violated the law, it’s important that the process is efficient and not unduly burdensome on those involved. The FTC’s Rules of Practice lay out the procedures the Commission follows.
In the market for a $430 case of shower caps or some “dolphin shaped craft embellishments”? Have they got a deal for you! But for people who thought they were paying $99 up front and $19 a month for a credit card, all they got was access to the defendants’ online store, which sold bulk quantities of off-brand, overpriced items.
To our knowledge, there’s no app yet that tells people when the FTC staff has sent warning letters discussing how the Fair Credit Reporting Act operates in the world of mobile applications. But the way the app market is growing, some savvy developer will have one out by the time you finish this. In the meantime, read on.
Six online marketers have settled FTC charges stemming from their use of fake news websites to market acai berry supplements and other weight loss products. If you’re an affiliate marketer or you’re thinking about building an affiliate program into your business plan, the cases merit your attention.