We’ve brought law enforcement actions – dozens of ‘em. We’ve held workshops, issued reports, and sent warning letters. If it takes sky writing, tap dancing, and a float in a Thanksgiving Day parade, we’ll do that, too. But here’s what’s not going to happen. The FTC is not giving up until businesses get the message that: 1) Free means free; and 2) Key terms and conditions have to be clearly and conspicuously disclosed.
(In observance of the FTC's 100th anniversary, here's the next in our FTC Milestones series.)
People who aren’t into marketing jargon might not know a “credence claim” from a Creedence Clearwater Revival, but experts tell us it’s a representation about a product that consumers aren’t in a position to evaluate for themselves. One example is what websites say about their privacy practices. Because consumers can’t test the accuracy of those claims, they often rely on third-party seals trusted for their expertise and independence.
It’s rare we get Shakespearean on you, but a letter the FTC staff just sent to Verizon Communications reminds us of the quote from Julius Caesar, “The fault, dear Brutus, is not in our stars, but in ourselves. . . ” When it comes to the FTC’s now-closed investigation of Verizon, the staff says the fault wasn’t in the stars, but in the default.
If you’ve been following the FTC’s 50+ data security settlements, you know there are some places it’s not wise to leave sensitive information laying around – for example, in a dumpster behind a drugstore, in the trash near a payday loan company, or in an employee’s backpack.