When consumers get snowed

No one has ever described us as the rugged, mountaineering type, but this much we know: It’s unwise to set off an avalanche.

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TSR: Time for Some Rethinking

In 1995, the FTC built the Telemarketing Sales Rule from the ground up. Since then, we’ve done some remodeling – for example, including the provision to outlaw most robocalls.

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Wholly hobby

We’ll confess a certain fondness for the Hobby Protection Act. Based on the name, we were hoping it safeguards our right to watch reality TV while eating ice cream – our favorite hobby – but the real purpose is much different.

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Acc-cen-tuate the negative?

Acc-cen-tuate the positive.
Eliminate the negative.
Latch on to the affirmative.
And don't mess with Mr. In-Between.

That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things positively.

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Top billing: 5 best practices for the mobile industry

In the story of Aladdin, something as small as a lantern housed a mighty force. Aladdin got his three wishes, but he also unleashed the genie's mercurial power. Like Aladdin's lamp, mobile devices offer incalculable benefits, but certain forms of billing create the risk that consumers will get zapped with unauthorized charges.

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