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Business Blog

A light bulb moment for marketers

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When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and...
Business Blog

Less than meets the eye?

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When an ad purports to show a “right before your eyes” demonstration of a product in action, the visual must be a truthful representation of what it can do. If that’s not the case, both the advertiser...
Business Blog

FTC says diaper claims didn't pass the smell test

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What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs –...
Business Blog

8 advertising potholes auto dealers should avoid

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In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about...
Business Blog

When a data oops becomes an uh-oh

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We’ve said it before, but it bears repeating: Glitch Happens. In the case of Accretive Health, Inc., it was a laptop taken from the passenger compartment of an employee’s car. What transformed this...
Business Blog

Risky business

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No one is sliding across the living room floor in shades lip synching to Bob Seger, but violating the FTC’s Risk-Based Pricing Rule is risky business nonetheless. That’s the message of the FTC’s $1.9...
Business Blog

6 tips for keeping your green claims clean

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A recent FTC law enforcement crackdown focused on allegedly deceptive biodegradability claims for plastics. Four of the cases settled and a fifth is heading to trial. Another action targeted green...
Business Blog

Phantom of the owe-pera

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This tale of phantoms doesn’t involve crashing chandeliers and operatic crescendos. But according to a lawsuit filed by the FTC , the results were just as dramatic for consumers mistreated by debt...
Business Blog

Made in USA? Avoiding a Yankee Doodle Don't

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There are lots of nifty phone accessories, bottle holders, tow straps, pet items, and lanyards out there. So a label that says the product is Made in the USA may help make the decision for some...
Business Blog

DONT VIOL8 FDCPA. K? THX

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If we were sending a text about the FTC’s case against Glendale, California, based debt collector National Attorney Collection Services, that might be all we could convey, given space limitations...
Business Blog

You’re on Candid Camera

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In the words of the old TV show, “Smile. You’re on Candid Camera.” But according to an FTC lawsuit alleging lax security by a company selling internet cameras, for the hundreds of consumers whose...
Business Blog

FTC's Jamster case: 5 tips for mobile marketers

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So people were taking a few minutes to play the free version of Angry Birds on their Android device. At some point between the Giant Slingshot and the Mighty Eagle, they got a "Virus Detected" warning...
Business Blog

Surely you Jesta: Jamster jammed for mobile cramming

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You thought Angry Birds get peeved at those annoying green pigs? That's nothing compared to consumers’ reaction when they found unauthorized charges “crammed” onto their cell phone bills for phony...
Business Blog

"Check" out the $3.5 million penalty in the latest FCRA case

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Here’s a newsflash: There’s a troubling amount of inaccurate information in people’s credit reports that can result in the denial of a job, a place to live, and even necessities like groceries and...