Everybody needs a wingman — somebody there just in case you need back-up. When it comes to explaining the consumer protection basics of mobile apps to client and colleagues, you’ve got a wingman at the ready.
It’s called Marketing Your Mobile App: Get It Right From the Start. It’s a to-the-point brochure from the FTC outlining fundamental truth-in-advertising and privacy principles for app developers. The brochures focuses on time-tested tips like:
Say facial recognition and it’s easy for people to get all Minority Report-ish. But it’s no longer science fiction. If you’ve uploaded a photo to try on a pair of glasses or check yourself out with a different hairstyle, you’ve used a form of the technology. Marketers are taking advantage, too, using facial characteristics like gender or age to serve up targeted ads in retail spots.
The biggest decision facing a DIYer in the paint store used to be whether Dusting of Snow or Wistful Beige was right for the dining room. But nowadays more businesses are making express claims about their products, including purported environmental benefits. Two of the nation’s leading paint companies — The Sherwin-Williams Company and PPG Architectural Finishes, Inc. — advertised that some of their paints were free of volatile organic compounds (VOCs).