Close-up on disclosures

The FTC just released the preliminary agenda for the May 30, 2012, workshop to consider the need for new guidance for online advertisers about making disclosures. If that’s a topic of interest to your business (and it’s tough to imagine a company not involved in those discussions), you’ll want to stay up on the latest.

What’s on the schedule for May 30th? After a kick-off presentation on usability research, the workshop will feature four panels:

9:30 – Panel 1: Universal and Cross-Platform Advertising Disclosures

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Undercover inspection finds Funeral Rule violations

An undercover inspection at a funeral home?  It may sound like the plot summary for a movie pitch, but it's the very real — and very serious — work of people trying to make sure consumers are protected when they're shopping for funeral services.

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Promotion commotion

This one took some chutzpah — with a capital -CHHH.  But there's a message, too, for companies that want to keep their promotions on the up-and-up.

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Going mobile

People are going mobile — so transactions are, too.  Today the FTC is hosting a national workshop, Paper, Plastic . . . Mobile, to consider the consumer protection implications of mobile payments.  How can you get involved?

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6(b) or not 6(b): That is the question

Does the IRS have a Form 1039?  Do drivers ever get their kicks on Route 67?  And does 3.14158 ever feel unappreciated because pi gets all the attention?

Most attorneys and business executives are familiar with Section 5 of the FTC Act, which outlaws unfair or deceptive trade practices.  But Section 6 also plays a critical role in protecting consumers.  Specifically, Section 6(b) authorizes the FTC to get information from companies — “special reports” — about certain aspects of their business.

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