Shock to the "system"

There are lots of good reasons for infomercial marketers and other retailers to abide by truth-in-advertising principles.  But for people who insist on a dollars-and-cents rationale, the Court-ordered $478 million price tag for violations related to national ads for money-making systems makes legal compliance look like a bargain.

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New FTC publication for mobile app developers

Are you in the mobile app business?  If so, you’re probably considering some important questions, like what to tell users about your app, what information to collect from users, and what to do with any information you collect.  Whether you work for a tech giant or are striking out on your own with that gotta-have-it app, the same truth-in-advertising standards and basic privacy principles apply.

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Make your claims crystal clear

Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows.  Now the FTC has sent letters to 14 window manufacturers and one window glass manufacturer, warning that they may be making unsupported energy savings representations for their products.

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Out of the mouths of babes

Tell people your baby is adorable and no doubt you have the photos to back it up.  But market a product called “Your Baby Can Read!” and you better have real proof.  According to a lawsuit filed by the FTC, ads for the “Your Baby Can Read!” program made false and deceptive claims that the product could teach infants and toddlers to read.

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The Ab Circle Pro case: A gut check for marketers

The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers.  But what does it say to businesses?

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