Why do companies sell “miracle” diet pills and potions, promising results that defy the laws of physics? Why do consumers buy them? And what is the FTC doing about it? Those are just some of the topics on the agenda at a congressional hearing today. If you have clients that sell weight loss products or if you represent media outlets that run those ads, you’ll want to Read Full Post >>
If you follow this blog, you know we try to catch readers’ eye with a turn of phrase in the title. But when one of the defendant companies is named Bullroarer – and the FTC’s complaint alleges a massive mobile cramming scam – sometimes these posts just write themselves. The settlement with Lin Miao, who ran the operation, is worth the attention of tech entrepreneurs who may not be familiar with the breadth of remedies availa
The headline read ZIP. ZERO. NADA. In big print, the ads also said 0 money down* and 0 for paid closing costs*. Heritage Homes didn’t include ZILCH, BUPKES, or (for “Buffy the Vampire Slayer” fans) THE BIG GOOSE EGG, but the FTC says the meaning to prospective buyers was clear. So how much truth was in that across-the-board “zero” claim? Accor
If it hasn’t happened yet, it’s only a matter of time. You walk into a room – say, to get your sunglasses – and then can’t remember why you’re there. So it’s no wonder that claims for BrainStrong Adult, a dietary supplement advertised on TV, online, and through an active social media presence, caught consumers’ eye. Ads said that Brain Strong Adult “helps protect against normal cognitive decline as we age” and is “clinically shown to improve memory.” Read Full Post >>
It’s an illegal pyramid scheme. That’s the conclusion reached by a federal appellate court in upholding a trial judge’s ruling in an FTC action challenging a multi-level marketing business operated by BurnLounge, Inc. If you have clients in the business opportunity arena, the opinion is a must-read.