Hmm. Escape for a few days at the beach or burn the midnight oil to meet the impending deadline for comments about the FTC’s guidance document, Dot Com Disclosures: Information About Online Advertising? No need to make that choice now that the Commission has extended the deadline for comments to Wednesday, August 10, 2011.
Yes, it’s a global marketplace, but geography still matters. Misrepresentations about where a company is based can have significant implications for buyers. That’s the message of an FTC settlement announced today against a California online retailer that allegedly deceived British consumers into thinking it was a “hometown operation” by falsely using a .co.uk website.
If you work in the telecommunications field, you’ll want to follow the FTC’s pending lawsuit against Millennium Telecard. But even if telecom isn’t your line, the case illustrates a key principle of FTC advertising law: “What the headline giveth, the fine print cannot taketh away.”