FTC to advertisers: 7 New Year's resolutions

Sprinkle it on food.  Slather it on skin.  Place drops under the tongue.  Regardless of how consumers use your product, if you make weight loss claims, here’s a New Year’s resolution to consider:  Make sure you have sound science to support what you say.  That’s just one message marketers can take from FTC actions against Sensa, L’Occitane, HCG Diet Direct, and LeanSpa, settlements that will return big money back

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When DNA stands for "deceptive, not authenticated"

Back in the day, consumers looking for a personalized product had to settle for a monogrammed hanky.  GeneLink, Inc.

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When a data oops becomes an uh-oh

We’ve said it before, but it bears repeating:  Glitch Happens.  In the case of Accretive Health, Inc., it was a laptop taken from the passenger compartment of an employee’s car.  What transformed this oops into a full-fledged uh-oh was that the laptop contained files with 20 million pieces of data about 23,000 patients, including sensitive health information.  And according to the FTC’s lawsuit, the emplo

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COPPA crowdsourcing. Yeah, really.

We got an interesting suggestion recently.  “With how fast technology changes, how about building in a process so companies can see if newer methods meet the requirements of existing rules?”  A related recommendation:  Crowdsourcing.  “The FTC could publicize an idea and get feedback from people.”  We’re fans of innovation, too, which is why the Children’s Online Privacy Protection Rule includes a procedure for companies to ask if methods of getting parental consent not listed in COPPA nonetheless meet the Rule’s standards.&

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Risky business

No one is sliding across the living room floor in shades lip synching to Bob Seger, but violating the FTC’s Risk-Based Pricing Rule is risky business nonetheless. That’s the message of the FTC’s $1.9 million settlement with telecom company Time Warner Cable, Inc., the first case brought under the Risk-Based Pricing Rule.

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