Endorsements & Affiliate Marketing: The Legacy Learning Systems Order

Two hot topics in the advertising arena:  affiliate marketing and consumer testimonials.  The FTC’s settlement with Legacy Learning Systems touches on both of those buzzworthy issues.

Read Full Post >>

FTC says buyers strung along by deceptive endorsements for guitar DVDs

If you’ve been following recent developments about endorsements and affiliate marketing, the FTC’s settlement with Nashville-based Legacy Learning Systems and Lester Gabriel Smith — marketers of a “learn to play the guitar” DVD series – should strike a chord.

Read Full Post >>

Till Debt Due Us Part

In place since 1977, the Fair Debt Collection Practices Act gives consumers rights in the debt collection process and sets standards for members of the industry.

Read Full Post >>

Ladies and gentlemen, start your engines

Do you work in the motor vehicle industry or follow what’s going on in that sector?  Then today’s announcement from the FTC about a series of workshops on consumer protection issues related to the sale, financing, and leasing of cars, SUVs, and light trucks is right up your alley.  The first roundtable, set for April 12th at Wayne State Law School in Detroit, is free and open to the public.  And what better place to rev up a discussion about motor vehicles than in the Motor City?

Read Full Post >>

Complaint stats tell the story

Consumers have found their voice.  And last year they raised it more than 1.3 million times to complain about identity theft, fraud, and products that didn’t live up to the advertising hype.

Read Full Post >>