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The FTC’s Revised Endorsement Guides: What People are Asking
Answers to questions people are asking about the FTC’s revised Endorsement Guides, including information about disclosing material connections between advertisers and endorsers.
Topics: Advertising and Marketing, Endorsements, Online Advertising and Marketing
Mortgage Assistance Relief Services Rule: A Compliance Guide for Business
The Mortgage Assistance Relief Services (MARS) Rule makes it illegal to charge upfront fees and requires specific disclosures in ads and when you forward a lender’s offer to a homeowner. Are you covered by the Rule? Are you up on your compliance obligations?
Topics: Credit and Loans, Debt, Mortgages, Real Estate and Mortgages, Credit and Finance, Selected Industries
Complying with COPPA: Frequently Asked Questions
Need resources on the Children's Online Privacy Protection Rule? These revised FAQs from the FTC can help keep your company COPPA compliant.
Topics: Children’s Privacy, Privacy and Security
How to Avoid Bamboozling Your Customers
Do you make or sell bamboo-based textiles? Do you market clothing, linens, or other products advertised or labeled as bamboo? If your product isn’t made directly from bamboo fiber, it can’t be called bamboo. Read this publication to get clued in on bamboo.
Topics: Advertising and Marketing, Clothing and Textiles, Environmental Marketing, Selected Industries