Environmental Marketing

Companies are offering consumers an ever-growing assortment of “green" options.  But whether your environmental claims are about the product or the packaging, you'll need competent and reliable scientific evidence to support what you say.  Find out more by consulting the FTC's revised Green Guides.  Have you spotted what you think might be a deceptive claim or practice?  Contact us at green@ftc.gov.

EnergyGuide Labeling: FAQs for Appliance Manufacturers

FAQs to help manufacturers comply with the Appliance Labeling Rule

Environmental Claims: Summary of the Green Guides [PDF]

If your company makes environmental claims in your ads or on your products, you'll want to know about the FTC's Green Guides. This summary of the Guides introduces how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads.

How to Avoid Bamboozling Your Customers [PDF]

Do you make or sell bamboo-based textiles? Do you market clothing, linens, or other products advertised or labeled as bamboo? If your product isn’t made directly from bamboo fiber, it can’t be called bamboo. Read this publication to get clued in on bamboo.

The FTC “Lighting Facts” Label: Questions and Answers for Manufacturers

FAQs to help manufacturers comply with the Appliance Labeling Rule. Includes the Lighting Facts label, with consumer information for choosing the most energy-efficient bulb for their needs.