Health Claims

Companies must support their advertising claims with solid proof.  This is especially true for businesses that market food, over-the-counter drugs, dietary supplements, contact lenses, and other health-related products.

Complying with the Contact Lens Rule [PDF]

As an eye care provider, you must give patients a copy of their contact lens and eyeglass prescriptions. These Q&As can help you learn more about your duties.

Dietary Supplements: An Advertising Guide for Industry [PDF]

All companies – including marketers of dietary supplements – must comply with truth-in-advertising standards. This publication explains the how-tos of making sure your claims have appropriate scientific support.

Gut Check: A Reference Guide for Media on Spotting False Weight Loss Claims

To help media outlets spot false weight loss representations — "gut check" claims — the FTC has compiled a list of seven advertising claims that are likely to be a tip-off to deception. Take the quiz to see if you can trust your gut to spot them.

Marketing of Refractive Eye Care Surgery: Guidance for Eye Care Providers

This guidance for eye care providers on marketing Lasik and alternative laser refractive procedures, known as surface ablation techniques, explains the requirements of Section 5 of the FTC Act that apply to the promotion of these procedures.

The Contact Lens Rule: A Guide for Prescribers and Sellers [PDF]

Consumers have the right to shop around when buying contact lenses – and prescribers and sellers have specific legal obligations. Are you complying with the Contact Lens Rule?

Voluntary Guidelines for Providers of Weight Loss Products or Services [PDF]

These guidelines, developed by a panel of weight management companies, medical professionals, and consumer protection groups, can help you give consumers the accurate information they need when evaluating weight loss products and services.