Business Blog
Some home truths about Williams-Sonoma’s deceptive Made in USA claims
We usually wait until the end of a Business Blog post before offering a compliance pointer or two. But this time let’s lead off with two lessons that companies can learn from the FTC’s record-setting $3.17 million settlement with home and kitchenware company Williams-Sonoma. First, don’t make deceptive Made in USA claims. Second, once you sign an FTC order settling charges that you falsely advertised foreign-made items as Made in USA, don’t make those same misrepresentations again.
