If you manufacture or sell jewelry, the FTC has resources to help you comply with the Jewelry Guides.  In addition, jewelry retailers can find information especially for their businesses.

.com Disclosures: How to Make Effective Disclosures in Digital Advertising [PDF]

Whether advertising in print, on radio or TV, or on the Internet, it’s important to disclose the details of the deal up front. This publication offers practical tips on how to make effective disclosures online.

Advertising FAQ's: A Guide for Small Business

Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.

Advertising Platinum Jewelry [PDF]

Explains the new portion of the FTC’s Jewelry Guide that discusses requirements for jewelry sellers when marking and advertising platinum jewelry and disclosures concerning products alloyed with non-precious metals.

In The Loupe: Advertising Diamonds, Gemstones and Pearls [PDF]

If you advertise or sell jewelry, the Jewelry Guides offer specific information on how to describe your products truthfully and how to disclose important information to potential buyers.

New Rules on Electronic Payments Lower Costs for Retailers [PDF] [En español]

If your business accepts payment by credit or debit card, new rules on electronic payments may help you lower your costs.