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Business Blog

FTC staff offers perspectives on connected car workshop

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Car ads used to include shorthand like 2D, AWD, and AC. Today’s car buyer is just as likely to ask about USB, GPS, and wifi. Last June, the FTC and the National Highway Traffic Safety Administration...
Business Blog

FTC staff answers questions about MLMs

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Multi-level marketers sell a wide variety of products and services and they structure their companies in different ways. But there’s a lodestar that all industry members can use to navigate through...
Business Blog

Refundamentals: How the FTC returns billions to consumers

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You’ve seen the sentence in FTC news releases or blog posts: “The order includes a $__ million financial remedy.” So how do provisions like that translate into real help for real consumers? That’s the...
Business Blog

2017: The consumer protection year in review

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One Direction had a hit with a song called “18,” but the FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to pursue many directions in its efforts to protect...
Business Blog

Identity theft? Show me the records

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There’s been a lot of talk about identity theft lately. Maybe you’ve even heard from customers affected by it. Your help can make a big difference. In fact, did you know that your business is required...
Business Blog

Mentioning unmentionables

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When it comes to using online negative options to sell unmentionables (or anything else) , there are some material terms and conditions that marketers need to clearly mention. That’s the brief but...
Business Blog

Advertisers should be uneasy about unproven disease claims

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The “before” photo showed a silver-haired lady in a wheelchair with a hand on her furrowed brow. “24 hours after” and she’s smiling and knitting on the sofa, thanks to a dietary supplement proven in a...
Business Blog

NextGen’s ad claims: Isn’t it ironic?

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Like Alanis Morissette’s “rain on your wedding day” or “a free ride when you’ve already paid,” the FTC’s lawsuit against Florida’s NextGen Nutritionals, LLC, Anna McLean, Robert McLean, and related...
Business Blog

The dark web: What your business needs to know

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You’ve heard about the “dark web” and wondered how it affects businesses – including small businesses. That was one of the topics addressed at an FTC conference earlier this year on identity theft...
Business Blog

Stick with Security: FTC resources for your business

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In our Stick with Security blog series , we’ve done our best to dive deeper into data security by focusing on the lessons learned from recent cases, insights from closed investigations, and the...
Business Blog

A clothes look at the RN database: Q&A with FTC staff

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It’s not much bigger than a postage stamp, but the label on many textile, wool, and fur products provides important information, including fiber content, country of origin, and a company name or...
Business Blog

Fraud alerts vs. credit freezes: FTC FAQs

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UPDATE: As of September 21, 2018, the law says credit freezes are free for everyone, and alerts now last one year (not 90 days). Read more here . Consumers are apprehensive about the security of their...